Guaiaba
cosmetic brand

PROJECT OVERVIEW

graphic design

Packaging

"Guaiaba" is a design project centered around crafting the corporate identity for a cosmetics brand with a focus on natural, fresh, and youthful values. From conceptualization to execution, this project encompasses every aspect of brand development, including logo creation, website design, and packaging for two flagship products. Drawing inspiration from the brand's ethos, the designs are vibrant, modern, and aligned with the target audience's preferences.

MY CONTRIBUTION

2021

As it was a singular and personal design project, I assumed full responsibility for every aspect of its creation. From its inception, I embraced the challenge of developing the corporate identity for a cosmetics brand following the values of the brand.